I have chosen to do the website task because it was my prefered method of communication and will allow me to show my full understanding of the project. I want to break through my comfort zone of print and video and learn new software to expand my media skills.
Website
- Preliminary exercise: a new homepage for a school/college. This should include a photo of the institution, buttons to provide easy navigation to other areas of the site and appropriate welcoming text. There should also be a working hyperlink to a media department page, also with a photo. The task aims to demonstrate understanding of the software and of webpage conventions.
- Main task: produce a campaign website including sound and video for a campaign (eg political, health, charity, environmental). The site should include a logo, original photographs, (minimum four per candidate), written text, audio, video and easy navigation.
My resarch has been very helpful and I now know that the content of the text is to tell the reader what the media department have been upto recently, persuade the reader that the media department is the best in comparison to other schools and also to show off recent media achievements that the school has.
In my research I have found out that the colour of the website stays within the theme colours of the school and their uniform and the homepage attracts the reader by using either a large centralized photo or a series of small photos towards the bottom of the page. I have also found out that the text on the homepage is usually an introduction to the school or used to show off achievments such as sporting team wins, exams results or tropheys earned. Language on the homepage is formal but also easy to read so that most people will be able to understand it, even though a school website is usually targeted at parents. Camera shots used in photos include a range from insert shot, close-up, medium close-up, over the shoulder and long shot which usually include pictures of the pupils or of the school building.
