Action Plan

(11th - 20th November)
Audiences Categorisation- I will be looking at how campaign websites are presented to the target audience by the language, colour schemes and layouts. Consuming habits- I will be looking at what knowledge the audience will gain out of looking at campaign websites and whether they will take any action after being influenced by the website.Audience effects theories- I will be looking at whether the 'Uses and Gratifications Theory' can be used with my website, if so then how and why?Interests- I will find out my target audiences interests by doing a focus group at a local business. Expectations/engagement- I will be researching this in my focus group to find out what my audience wants from my website. Audience profiling- I will be doing this from the anaylsis of my focus groups answers to get to know what my audience wants from my website.
(21st-30th November)
Institution
Key companies- I will be researching popular campaigning website companies such as; 'WWF'.
Regulation and control- I will be researching into the rules and regulations as to what you can and cant put on a website.
Production processes- I will research the production process as to how I will be getting my website on the internet.
Distribution processes- I will research different ways as to how my website an get more readers such as Facebook advertisements. Also, making a Twitter account to appeal to a wider target audience.
Marketing and promotion- I will be researching how I can market my website more efficiantly by adding meter tags so that my webiste will be put on the top of Google listings. (1st-9th December)
Case Study's
I will be researching 3 case studies to which are appropriate to my website based task. These will be researched properly and made sure that a thorough investigation into the theories, theorist and how they are appropriate to my website.
(10th-17th December)
Academic Theories
I will be researching into the main 3 academic theories that affact the making of my website. I will explain the theory, theorist and how it will affect my campaign website.