Case Studies

I am doing my case studies on three different campaign websites. As previously mentioned, I will be studying campaigns that from a personal point of view, I think are important, popular but also controversial all at the same time. The campaigns I have chosen are: WWF, Education and University.

WWF

The WWF is a campaign organisation that supports the extinction of rare animals that we usually only see in cartoons.

• The producer of the WWF campaign is the Chief Executive, David Nussbaum.
  

• The language is formal but doesnt use illegiable text which is understood and appealed by all ages.
  

• The layout of the homepage of this website is bright and colourful which attracts all ages of people.

• Distribution of the campaign is only through Twitter so it can be known worldwide.

• WWF use TV advertising to appeal to the correct target audience, but this can be expensive for small businesses.