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Tuesday, 7 December 2010

Case Study 2

Global Campain For Education

The global campaign for education supports people’s rights to be educated regardless as to where they live.


  • The language used is formal to inform the reader about what the campaign is about and persuade them to get involved.
  • The layout of the homepage is colourful text colour, pictures and navigation bar on a plain background.
  • This specific campaign uses twitter and a newsletter as distribution to appeal to a wider target audience and keep people in the loop who want more information on the campaign.
  • The campaign uses advertising also through twitter, Facebook, YouTube, Flikr because they are worldwide social networking website and carry large numbers of people who might be interested in supporting the campaign if they knew more about it.

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